Chapter 4: The Marketing Environment

In January 2008, Whole Foods Market chain stopped offering plastic bags to customers in over 270 stores. Well how were they to carry food you say? And this is where the marketing comes in, because they caused so much controversy, attention and confusion. Instead they offered up brown steady bags and/or reusable bags. Also, as of April 2011, the company started using post-consumer recycled materials. By using enviromental friendly forms of packaging they shift the awarness of the fact that their company is making changes by joining '365 value' which is an PCR company.