Chapter 3: Ethics and Social Responsibility

Since 2008, Whole Foods floral program has put more than $2.3 million into community projects through an 10% premium. In 2011, group of Whole Foods Market team traveled to South America, visiting farms, meeting growers and seeing the benefits of our Whole Tradeflower program. There are over 700 farms that helps the local communities. Through their efforts they have numerous projects, including education scholarships, home loans, school improvements, dental services, community computer centers, music education, laundry services and more.