Chapter 2: Strategic Planning for Competitive Advantage

There are rarely any organic stores or markets. Okay, well there are a some. But very few. Whole Foods Market just happens to be a overly popular organic store, with over 320 stores global. That's 17 less than Trader Joes, there competitor. There market strategy or plan is social networking. And that's where the money comes in. By interacting with millions of customers, displaying the latest products, and showing the discounts/sales that are available they lure people in to buying their products or keep them updated on projects. 9/9/12 at 4:44pm Update Revised 2/9/2012 at 2:37pm Whole Foods plans on opening a store in downtown Detroit in May. They plan to triple store count to 1,000 and boost sales by opening locations.