Chapter 5: Developing a Global Vision

    There are thousands of consumers who want to eat high-priced natural foods and be rewarded with both good health and psychic income from the experience,” said Gene Hoffman, president/CEO, Corporate Strategies International.

  Whole Foods Market is planning on furthering on opening over 1,000 stores in North America alone and develop stores globally. Even though in 2005, the company isable to oen a store in Lo ndon.

Chapter 4: The Marketing Environment

In January 2008, Whole Foods Market chain stopped offering plastic bags to customers in over 270 stores. Well how were they to carry food you say? And this is where the marketing comes in, because they caused so much controversy, attention and confusion. Instead they offered up brown steady bags and/or reusable bags. Also, as of April 2011, the company started using post-consumer recycled materials. By using enviromental friendly forms of packaging they shift the awarness of the fact that their company is making changes by joining '365 value' which is an PCR company.

Chapter 3: Ethics and Social Responsibility

Since 2008, Whole Foods floral program has put more than $2.3 million into community projects through an 10% premium. In 2011, group of Whole Foods Market team traveled to South America, visiting farms, meeting growers and seeing the benefits of our Whole Tradeflower program. There are over 700 farms that helps the local communities. Through their efforts they have numerous projects, including education scholarships, home loans, school improvements, dental services, community computer centers, music education, laundry services and more.

Chapter 2: Strategic Planning for Competitive Advantage

There are rarely any organic stores or markets. Okay, well there are a some. But very few. Whole Foods Market just happens to be a overly popular organic store, with over 320 stores global. That's 17 less than Trader Joes, there competitor. There market strategy or plan is social networking. And that's where the money comes in. By interacting with millions of customers, displaying the latest products, and showing the discounts/sales that are available they lure people in to buying their products or keep them updated on projects. 9/9/12 at 4:44pm Update Revised 2/9/2012 at 2:37pm Whole Foods plans on opening a store in downtown Detroit in May. They plan to triple store count to 1,000 and boost sales by opening locations.