Natural and organic products are rapidly growing. So therefore, its only right that Whole Foods meet the demands. The natural foods market is saturated with products. To get your product on a shelf at Whole Foods you must meet specific guidelines. Whole Foods Market purchases products for retail sale from local, regional, and international wholesale suppliers and vendors. The company makes sure their products do not carry chemicals such as artificial flavors, colors, sweeteners, preservatives, and many others as listed on their online "Unacceptable Food Ingredients" list. The Whole Foods Market website details the company's criteria for selling food, dietary supplements, and personal care products. According to CNN, the extent of Whole Foods Market's nutritional screening is it "doesn't carry any food containing trans fats or artificial coloring." In June 2011, even products that were not food started to switch over to the organic side.
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