Chapter 7 - Business Marketing

    As Whole Foods Market gets bigger, it get smaller. Well what do you mean? Now with over 176 stores, the company has only 11 regions. So decision making towards the business becomes more civilized being able to understand local shoppers.  The company believes it can educating them on the natural/organic difference as it relates to better tasting food, healthier living, and the positive impact on the environment. Each store has a certain marketing and communication relations professional.  

 

The company's team members are very knowledgeable and caring which helps make the store such an success. Making sure the customers are satisfied.

    Whole Foods cares about ingredients. The company markets products that are pure, natural and overall healthy, meaning organic. Their products are high quality.
    Whole Foods Company opened its doors in New Orleans in October 1974. Its mission was to be a grocery store featuring good, wholesome food; not a "health food" store filled with pills and potions. Sales doubled each year for the first four years for the company. By 1978, the store, being only 1,100 square feet compared to the 22,000 that it is now, was making more than $1 million per year. Success was fueled by a committed staff who were all stockholders in the company.

Chapter 8 - Segmenting and Targeting Markets

Mostly all companies a specific audience or consumer that buys from their store. Spontaneous? I think not. Whole Foods Market has a variety of customers, but walk into a store of there's and you will most likely find Caucasian customers. Majority of Whole Foods stores are built in middle to high end neighborhoods or communities that are doing well. The low income areas are not the target market for Whole Foods because they could not sustain their business model there, but the company should try it out. You will find college educated students, middle aged women and men that are mostly Caucasian. Not to say they are the only ones who shop there and also there are probably people who are not educated, but just like to eat healthy foods. The people that are most likely to shop at Whole Foods are those who are interested in natural and organic food. It's those who do their research on what is right to eat and those who have the money to spend, meaning those who are employed or have some kind of food benefits.

      Pictured above, celebrity Katie Holmes found shopping at Whole Foods Market.