Chapter 10: Products Concept

   The natural foods market is saturated with products. Especially, Whole Foods Market. Whole Foods cares about their products ingredients. If they don’t like what’s in your product, they won’t sell it. Buyers now a days do a lot of their research online.Buyers want products that sell and they want to know what you intend to do to make sure your product will.
    Their labels  need to be designed to meet FDA or USDA specifications. Whole Foods, the natural-foods giant that has more than 270 locations around the country.   Whole Foods makes a effort to support local vendors. They have a well established “Local Producers” loan program and a designated position at store level called “Food Forager.” The person is responsible for identifying local products.