Chapter 8 - Segmenting and Targeting Markets

Mostly all companies a specific audience or consumer that buys from their store. Spontaneous? I think not. Whole Foods Market has a variety of customers, but walk into a store of there's and you will most likely find Caucasian customers. Majority of Whole Foods stores are built in middle to high end neighborhoods or communities that are doing well. The low income areas are not the target market for Whole Foods because they could not sustain their business model there, but the company should try it out. You will find college educated students, middle aged women and men that are mostly Caucasian. Not to say they are the only ones who shop there and also there are probably people who are not educated, but just like to eat healthy foods. The people that are most likely to shop at Whole Foods are those who are interested in natural and organic food. It's those who do their research on what is right to eat and those who have the money to spend, meaning those who are employed or have some kind of food benefits.

      Pictured above, celebrity Katie Holmes found shopping at Whole Foods Market.