Chapter 7 - Business Marketing

    As Whole Foods Market gets bigger, it get smaller. Well what do you mean? Now with over 176 stores, the company has only 11 regions. So decision making towards the business becomes more civilized being able to understand local shoppers.  The company believes it can educating them on the natural/organic difference as it relates to better tasting food, healthier living, and the positive impact on the environment. Each store has a certain marketing and communication relations professional.  

 

The company's team members are very knowledgeable and caring which helps make the store such an success. Making sure the customers are satisfied.

    Whole Foods cares about ingredients. The company markets products that are pure, natural and overall healthy, meaning organic. Their products are high quality.
    Whole Foods Company opened its doors in New Orleans in October 1974. Its mission was to be a grocery store featuring good, wholesome food; not a "health food" store filled with pills and potions. Sales doubled each year for the first four years for the company. By 1978, the store, being only 1,100 square feet compared to the 22,000 that it is now, was making more than $1 million per year. Success was fueled by a committed staff who were all stockholders in the company.