Chapter 6: Consumer Decision Making

    An consumer who makes the decision of purchasing and buying Whole Foods Market products would be one who likes to eat organic and have an health way of eating or lifestyle. Also, someone who likes or promotes recycling or the "go green" movement. Whole Foods Market also attracts middle to high income families being that most of the products in the store are expensive. That is where most of the stores are developed, in middle-high income families.These kind of people probably work office jobs, the type of person would be business savvy. When entering into the store, you mostly see middle-aged Caucasians. If a person doesn't want to spend a lot of money, but still wants to eat organic foods, they can go to Trader Joe's or Fairway Market for cheaper alternatives. Also, a person can go to local farm or grocery markets even though it would be much cheaper the quality probably won't be the same or there won't be as many options to choose from.