Chapter 15: Retailing

    Most of their retailing products comes from the store individually, but they also have different major types of retail operations.

 

In a book Brandwashed, it explored the many strategies retailers use to encourage us to spend more than we need to--more than we intend to. Without a shadow of doubt, Whole Foods leads the pack in consumer priming.
Let's pay a visit to Whole Foods' splendid Columbus Circle store in New York City. As you go down the the escalator you enter the realm of a freshly cut flowers. These are what advertisers call "symbolics"-unconscious suggestions. In this case, letting us know that what's before us is bursting with freshness.