Who doesn't love organic food, besides that fact that its a little expensive. The other day I spent $6.99 on a 16.oz jar of honey. But, don't be like me. You can actually save money while shopping healthy and buying organic products.
In mostly all Whole Foods Markets, when you enter the store there are flyers that promote sales that are current or that are happening in the future. You may be able to find that product you want for $2 or $3 dollars cheaper. Also, I can't stress this enough, but you can find promotional codes throught social networking. Such as Twitter, Facebook, and there official website. When you go to check out your items, also bring your own bag because whole foods charges 10 cents extra if you don't.
Unlike many companies, Whole Foods Market does very little traditional advertising. Their strategy instead has always been to use a more grassroots approach and to try to reinvest as many dollars into the local communities and causes instead. The little advertising that they do is on a local and/or regional level. According to Bill Tolany of Whole Foods Market, responses to customer comments make up 85% of all the Tweets the company sends out. 10% of the Tweets are content-based and 5% are promotional. Tolany said customers who are more knowledgeable about food are more likely to be Whole Foods customers. So, the company makes efforts to help people learn more about ingredients, locate recipes and pick up health tips. Notice, this information serves to benefit customers not, blatantly advertise for the company. Whole Foods makes itself more approachable by encouraging customers to interact with them through social networking.
Most of their retailing products comes from the store individually, but they also have different major types of retail operations.
In a book Brandwashed, it explored the many strategies retailers use to encourage us to spend more than we need to--more than we intend to. Without a shadow of doubt, Whole Foods leads the pack in consumer priming.
Let's pay a visit to Whole Foods' splendid Columbus Circle store in New York City. As you go down the the escalator you enter the realm of a freshly cut flowers. These are what advertisers call "symbolics"-unconscious suggestions. In this case, letting us know that what's before us is bursting with freshness.
An consumer who makes the decision of purchasing and buying Whole Foods Market products would be one who likes to eat organic and have an health way of eating or lifestyle. Also, someone who likes or promotes recycling or the "go green" movement. Whole Foods Market also attracts middle to high income families being that most of the products in the store are expensive. That is where most of the stores are developed, in middle-high income families.These kind of people probably work office jobs, the type of person would be business savvy. When entering into the store, you mostly see middle-aged Caucasians. If a person doesn't want to spend a lot of money, but still wants to eat organic foods, they can go to Trader Joe's or Fairway Market for cheaper alternatives. Also, a person can go to local farm or grocery markets even though it would be much cheaper the quality probably won't be the same or there won't be as many options to choose from.
